They were very happy with their new website at House of Halo in 2014, and for this reason decided to create a music video without music of Pharell Williams hit: Happy. As a joke. Just for fun. And it became a life changing moment for Erik van der Ven. The video went viral, in the classical sense of the word. Over 4,5 million views today. The #withoutmusic videos from House of Halo are now a phenomenon and more than 400.000 followers from the US, England, Mexico, Brazil and South-Korea are eagerly waiting every Monday what they have created for this week.
On Sunday the #sundaysong wakes you up and every Wednesday they upload a cover video. Their secret for success? Engagement. Engaging with their audience. Letting them decide which song should be the next cover video. Taking all feedback and comments seriously, as their audience (between 14-34 years) is key to them.
The hype has become so big that most of the time Erik and his business partner are working on new video’s. As he describes it they are lucky enough to spend their days working on things that make them smile, and the result of their work makes their viewers smile. Well, hearing his story here at TEDxHilversum surely put a smile on our faces too.